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What is visual merchandising
Sales. Image. Loyalty
Visual merchandising is not about beauty, it is about sales. All actions in visual merchandising are aimed at increasing the turnover in the store.
The second task of visual merchandising is to form a favourable image of the store. And the third task is to increase customer loyalty, attract new ones and also keep them.
VM Instruments
VM is a seller without a word
Clarity
What to look
Where to go
How much does it cost
Where to try it on
There to pay
Sales flour layout
Layout
Aisles
Retail store equipment
Organization of space
Walls
Zoning, mannequines, space
Advertising media
New arrivals
Prices
Actions
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